BROADCASTING MEDIA AS MACHINERY FOR SOCIAL CHANGE AND DEVELOPMENT IN AJEROMI IFELODUN L G., LAGOS STATE

Abstract

Sustenance of culture, value, norms, and other forms of socialisation is a core to human society and one of the easiest and effective ways to achieve it through mass media involvement.  Mass media particularly radio and television has been a major agent of socialization and tools for social changes especially now that people depend on message from mass media.  The research therefore, aims at examining broadcasting media as a tool for social change among residents of Ajeromi Ifelodun local government area of Lagos state. At least many of the people in Ajeromi Ifelodun Local Government have access to 5 channels and above and both radio and television have brought social change to Ajeromi Ifelodun Local Government. Larger percentage of the respondents strongly agreed that radio and television have reshaped the socio-political economy of Ajeromi Ifelodun Local Government.  It is recommended that journalists should be training and retraining on their social responsibility role expected of them while government should also make laws and policies that will enable radio and television broadcast more of local contents than the western or foreign contents. Continue reading →

BROADCAST MEDIA AND SUSTAINABLE DEMOCRACY IN NIGERIA

Abstract

The research project was set out to examine the challenges of television broadcasting in a democratic dispensation with a case study of NTA, Jos. It is observed that access to government information is more visible under democratic administration than during military which prohibits press from accessing government information and as a result of this; the press is able to exercise its constitutional role as stated in chapter 2 sections 22 of the 1999 constitution. The researcher adopted survey method and NTA, Jos was selected as a case study while simple random sampling technique was also adopted in selecting respondents. Also, the frequency and percentage method of data analysis was used. It is clear that NTA and other press are able to criticise the government under the democratic government. Press has no access to government information under democracy. It is recommended that media houses and media associations should organise workshops and seminars for their staff on how to make use of the new freedom of information law (FOI) in shaping the practice of journalism in this democratic era. Continue reading →

PROSPECTS AND CHALLENGES OF MEDIA PRACTICES UNDER DEMOCRATIC SYSTEM (A case study of Jonathan and Sambo Administration)

Abstract

The normative theory seeks to locate media structure and performance within the milieu in which it operates i.e press always take on the form and colouration of the social and political structure within which it operates. In short, the political structure of a country determines the form and colouration of the press. The research, however, aims at examining the challenges and prospects of media practices under the democratic system (A case study of Jonathan and Sambo Administration). It is very obvious that mass media especially during democratic administration enjoy more freedom than during military era. The freedom becomes effective especially when the New freedom of information law was assented by the present administration of Jonathan and Sambo which is an added plus to media practice in Nigeria. The researcher adopted survey research method coupled with the questionnaire to elicit data from 100 journalists who were purposively selected. The data collected were analysed and interpreted using frequency and simple percentage method. Findings show that media organisations are playing the significant role during democratic era while it is also observed that press enjoy more freedom democratic era than in the day of the military. Also, access to government information is more visible than during military which prohibits press from accessing government information. Media houses and media associations should as well educate, organise workshops and seminars for their staff on how to make use of law in shaping the practice of journalism in this democratic era. Continue reading →

IMPACT OF EFFECTIVE COMMUNICATION ON ORGANIZATIONAL PERFORMANCE

Abstract

Effective communication is one of the pillars that sustain an organization, so it cannot be underestimated and any attempt to toy with this; breeds conflicts, poor performance and could degenerate into strike actions thereby affect the revenue of the organization while it could prone an organization to fall fit of competitors as they could take advantage of that. It is on this notion that the research examined communication as a tool for enhancing organizational performance so as to make the observation more empirical. Grunig and Hunt Models of Public Relations and Shannon and Weaver Model were used to justify the relevant of communication in an organization. Survey method was used with questionnaires and Personal Interview adopted as instruments for data collection. For the purpose of clarity and understanding of results data was analyzed in simple tables and percentages as chi-square (χ2) was used as statistical measuring instrument for the study. Result shows that there is effective communication in Nigerian Breweries Plc though the communication is still up-downward. The research recommends that managers should provide platforms harvest feedback and work on the feedback this will help achieve success just is stated under two ways asymmetric model.    

Continue reading →

BROADCASTING MEDIA AS MEANS OF DISSEMINATING AGRICULTURAL INFORMATION (A case study of Obokun Local Government)

Abstract

The research appraises broadcast media as means of disseminating agricultural information to the farmers in Obokun Local Government area of Osun State.  In a country like Nigeria, Malaysia and India, where literacy level is low, the choice of communication media is of vital importance. In this regard, the television and radio are significant, as they transfer modern agricultural technology to literate and illiterate farmers alike even in interior areas, within a short time to enlighten farmers on the use of various technologies to boost agricultural development. In this paper, an attempt is made to deal with the importance of radio and television and their effect in the field of agriculture through sound communication. Diffusion of innovation, agenda setting theory and source credibility theories were used to justify the relevance of the broadcast media in agricultural information, especially to the rural dwellers. However, the researcher adopted survey method in carrying out this research with 120 administered questionnaires to the selected respondents within the council area via multi-stage sampling technique. The data collected were analysed and interpreted using descriptive statistics. Findings show that the people of Obokun local government are having access to at least two (2) television stations and at least 3-4 radio stations. Larger percentage said they listen to agricultural programmes on broadcast media to some extent. Radio and television should mobilise the community to the best agriculture practices through appropriate message and information needed to boost agricultural awareness among people while it is also expected of the broadcast media translate agricultural information into users local language that farmers can digest and understand.  Continue reading →

COMMUNICATION AS A TOOL FOR ENHANCING ORGANIZATIONAL PERFORMANCE (A study of Nigerian Breweries Plc.)

Abstract

Effective communication is one of the pillars that sustain an organization, so it cannot be underestimated and any attempt to toy with this; breeds conflicts, poor performance and could degenerate into strike actions thereby affect the revenue of the organization while it could prone an organization to fall fit of competitors as they could take advantage of that. It is on this notion that the research examined communication as a tool for enhancing organizational performance so as to make the observation more empirical. Grunig and Hunt Models of Public Relations and Shannon and Weaver Model were used to justify the relevant of communication in an organization. Survey method was used with questionnaires and Personal Interview adopted as instruments for data collection. For the purpose of clarity and understanding of results data was analyzed in simple tables and percentages as chi-square (χ2) was used as statistical measuring instrument for the study. Result shows that there is effective communication in Nigerian Breweries Plc though the communication is still up-downward. The research recommends that managers should provide platforms harvest feedback and work on the feedback this will help achieve success just is stated under two ways asymmetric model.    

Continue reading →

CHALLENGES OF TELEVISION BROADCASTING IN A DEMOCRATIC DISPENSATION (A case study of NTA, Jos)

Abstract

The research project was set out to examine the challenges of television broadcasting in a democratic dispensation with a case study of NTA, Jos. It is observed that access to government information is more visible under democratic administration than during military which prohibits press from accessing government information and as a result of this; the press is able to exercise its constitutional role as stated in chapter 2 sections 22 of the 1999 constitution. The researcher adopted survey method and NTA, Jos was selected as a case study while simple random sampling technique was also adopted in selecting respondents. Also, the frequency and percentage method of data analysis was used. It is clear that NTA and other press are able to criticise the government under the democratic government. Press has no access to government information under democracy. It is recommended that media houses and media associations should organise workshops and seminars for their staff on how to make use of the new freedom of information law (FOI) in shaping the practice of journalism in this democratic era. Continue reading →

ROLE OF EFFECTIVE COMMUNICATION IN IMPROVING ORGANIZATIONAL PERFORMANCE

Abstract

Effective communication is one of the pillars that sustain an organization, so it cannot be underestimated and any attempt to toy with this; breeds conflicts, poor performance and could degenerate into strike actions thereby affect the revenue of the organization while it could prone an organization to fall fit of competitors as they could take advantage of that. It is on this notion that the research examined communication as a tool for enhancing organizational performance so as to make the observation more empirical. Grunig and Hunt Models of Public Relations and Shannon and Weaver Model were used to justify the relevant of communication in an organization. Survey method was used with questionnaires and Personal Interview adopted as instruments for data collection. For the purpose of clarity and understanding of results data was analyzed in simple tables and percentages as chi-square (χ2) was used as statistical measuring instrument for the study. Result shows that there is effective communication in Nigerian Breweries Plc though the communication is still up-downward. The research recommends that managers should provide platforms harvest feedback and work on the feedback this will help achieve success just is stated under two ways asymmetric model.    

Continue reading →

COMPARATIVE ANALYSIS OF PERFORMANCE OF GOVERNMENT AND PRIVATELY OWNED BROADCASTING MEDIA ORGANIZATION (A study of FRCN and Raypower Fm Enugu)

Abstract

The research comparatively analyzes the performance of government-owned and privately owned broadcasting media organization with a study of FRCN and Raypower Radio stations Enugu). To achieve this, the survey method was adopted as the research method while the instrument of data collection was the questionnaire. The sample size was drawn using the stratified sampling technique. Two hypothesis tested were accepted leading to the conclusion that the emergence of private broadcasting media in Nigeria improves broadcasting generally and that the entrance of private broadcasting is a challenge to government-owned broadcast media in Nigeria to a great extent. The researcher recommends among others that private individuals should enter into broadcast media ownership in order to further improve broadcasting in Nigeria especially in the rural areas (rural broadcasting). Continue reading →

COMPARATIVE ANALYSIS OF VIEWERSHIP PREFERENCE OF FOREIGN AND LOCAL TELEVISION STATIONS AMONG NIGERIAN YOUTHS

Abstract

The research analyzed viewership preferences of foreign and local television station among Nigerian youths. Foreign television stations transmit foreign/western cultures across national borders to other developing countries like Nigeria. The paper is anchored on cultural imperialism, media imperialism and globalization theories. Survey research method was used with 120 copies of questionnaires distributed to the respondents in Akwa Ibom State Polytechnic, while 110 copies were retrieved which were analysed. It was observed that many of the respondents spend 4-10 hours watching television programmes and many of the respondents did not prefer local television stations to foreign television stations because local stations full of local materials, local ideas and yester year activities. Larger percentage of the respondents has preference for quality video, audio and programme contents.  It is recommended that Nigerian journalists and film industry should be aware of his responsibilities towards the community which is the principle way of helping development by designing programmes that are culturally oriented, youth oriented and other contents of good taste and value that will prevent them from watching foreign contents. Continue reading →

CHALLENGES AND PROSPECTS OF MEDIA PRACTICES UNDER MILITARY REGIME: An Appraisal of Ibrahim Babangida Regime

Abstract

The research examined the challenges and prospects of media practices under Military Regime: An Appraisal of Ibrahim Babangida Regime (1985 –1993). It is obvious that there are legal and social problems that have continued to restrain the Nigerian journalists from adequate and effective news reporting. These laws are meant to dictate to journalists what they should and should not publish. Whether in a military or a civilian government, these laws are always there to serve the objectives of the powers that be, and to brow beat the press. In the past military dictatorships, many journalists and reporters suffered all sorts of deprivations and depredations. Authoritarian media theory is used to express the position of this paper because the media take the form and colouration of the political milieu from which it operates. Survey research was adopted with questionnaire to elicit responses from journalists with over two decade experience. It revealed that though it was Babangida regime that private broadcasting media decree was passed nevertheless press surfer lots from various decree particular death of journalists, maltreatment of the press, and during the annulment of the June 12 election. It is recommended that journalists should study the freedom of information law and see how they can adopt to the new system. Media houses and media associations should as well educate, organize workshops and seminars for their staff on how to make use of law in shaping the practice of journalism in this democratic era. Continue reading →

COMPARATIVE STUDY OF THE PERFORMANCE OF GOVERNMENT OWNED AND PRIVATELY OWNED BROADCASTING MEDIA ORGANIZATION (A case study of FRCN and Splash F.M)

Abstract

Since the emergency of broadcast media in Nigeria, it has been a tool in the hand of government, whether the government at the central, regional or state level with the core objective to serve the power that be rather than checkmating the government and serve as the voice of the voiceless. Government used it as its megaphone, extension of their ministry of information and propaganda machinery. However, one of the ways to curb government excess control and ineffective of broadcast media was the deregulation of the sector like print media. In 1992, General Ibrahim Babangida, deregulate the electronic media by Decree number 38 of 1992 and since then the private media has continued to struggle and compete with the government media. Thus, the research aims at comparing the performance of government owned and privately owned broadcasting media organization with case study of FRCN, Ibadan and Splash F.M both  the station are within Oyo State. The paper is anchored on uses and gratifications and free press theory. Survey method was used for this work coupled with 120 copies of questionnaires that were distributed within Oyo state to listeners of both stations. Data collected were analysed and interpreted using descriptive statistics (frequency percentage and tables). It is obvious that majority of the respondents prefer private radio most, follow by the federal radio while less respondents like listen to radio from state government media, the reason being that state government use it for propaganda and control it absolute especially by the ruling party. The research recommended that government owned media should pick up the challenge from privately owned media and upgrade its mode of operation, in staffing, programming and packaging. Continue reading →

PORTRAYAL OF WOMEN IN ADVERTISING CAMPAIGN

Abstract

The research examined how women are portrayed in advertising campaign especially in this century. Images or representations of females in newspaper, magazine, television, posters, billboard and product label are often. The study used Hierarchy of Effects Model, Source Credibility Theory and Learning Theory respectively to give scholarly point of view to this research. The research used survey method while questionnaire was designed to collect data from the selected 120 respondents; out of which 112 copies were returned and analyzed using frequency and percentage tables. It was realised that women image plays a significant role in newspaper, magazine, product label and television advertisement as it entices people especially women and men. Also, people become influenced by the advertisement that involving women because people like to see women in advertisement. Similarly, despite the fact the faith of most people is against the use of seductive women in showcasing products yet they watch show advert. It is recommended that Seductive women image should be used with caution because some culture and religion negate it use or publicizing it particularly among the Muslim while the body that are saddled with the responsibility to control and see to what people advert such as APCON should be thorough in the discharge of their duties.  30d452ffa01d8fb85573cf9676e60dca Continue reading →

VIEWERS’ PERCEPTION ON PRESIDENT MUHAMMADU BUHARI MAIDEN PRESIDENTIAL CHAT: A study of AIT viewers

The research examined the viewers’ perception on President Muhammadu Buhari Maiden Presidential Chat with a study of AIT viewers in Abuja Municipal Area Council (AMAC).  It is obvious that television plays a crucial role in politics particularly when it comes into the use of audio-visual platforms to bring government activities to the electorates in a more real and interactive manner. The research is anchored on Social Responsibility Theory, Democratic Participant Media Theory, Perception Theory and Agenda Setting Theory respectively. The research used survey method to elicit responses from the respondents who were drawn using multistage sampling techniques. 200 copies of questionnaires were administered to 200 respondents selected, of which 180 copies of questionnaires were returned. SPSS was used to analyse the data collected using frequency and percentage tables. The finding shows that respondents agree that the presidential media chat is relevant in numbers of ways particularly to expose themselves to the direction of government policies, reactions to important national issues etc. Also, after watching the presidential media chat respondents did not have changed of mind about President Buhari led administration with the majority of the respondents were satisfied to a large extent to the responses of the President on the media chat. It is recommended that broadcast media should be free from politicians to avoid turning the media into tools of propaganda.media-chat-image Continue reading →

SOURCES OF PROJECT TOPICS FOR STUDENTS

STEP 3: SOURCES OF PROJECT TOPICS FOR STUDENTS

Surf internet (websites, blogs and news sites): You can read or stumble on important issues on social media, blog or youtube etc that can be a source of topic or idea for your project. Topic idea can come from a website or blog. Also on the internet, there are some suggested topics in so many blogs including www.researchcage.com but be conscious of the topics, you can restructure some to suit your taste and need.research-literature

Look at Relevant Journal Table of Contents: Student need to read journals and other researches previously conducted by credible scholars and once you find an article in journals expanding your search can be very easy by tracking down citations but you need to be careful because those articles do not follow the basic steps involve in undergraduates and postgraduate project, sometime it might be difficult to comprehend for undergraduates.

Searching Relevant Databases: If you have a general idea of what you might want to do, this might be very useful for helping you narrow down your topic.  You will also make a very quick leap to the scholarly literature.

Newspapers and magazines: project idea and materials can be generated by reading newspapers, magazines etc because they contain so many issues. It could influence you to decide to content analysis newspaper or borrow idea.

Books and Library: Students can get project topics and materials idea by reading books and visiting library. Library is a home to books in all aspect of life including your field of study. Thus, you can come across good and researchable project topics while you can also have access to many books when writing conceptual, theoretical and sometimes empirical studies when using library.

Personal Experience: Your personal experience, exposure and many other things previously witnessed can be your basis for project topic selection. etc

 

What is project writing?

Meaning of research writing

Why project writing?

Project or conducting research otherwise called a thesis, a dissertation is one of the challenging time  for final year students in most tertiary institutions ranging from ND students, NCE students, HND students, Degree students, PGD students, MA/MSC students and even at PhD Level.student_writing

Despite all the challenges; it is a must for students at levels to complete his or her research project at a stipulated time usually within a year or two and failure to meet me up prevent students from graduating irrespective of the Grade in other subjects.

Project writing is one of the key requirements for the award of any certificate in tertiary institutions and is not taken for granted in many higher institutions of learning particularly for the award of National Diploma (ND), Higher National Diploma (HND), First Degree, Masters and at PhD level.

  • It will also help students in solving problems in their workplace and in their community.   
  • Improving writing is crucial to learning in all subject areas, not just English.
  • Reading and writing are reinforcing literacy skills and need to be taught together.
  • Learning to write requires frequent, supportive practice.

ROLE OF BROADCAST MEDIA IN YOUTH DEVELOPMENT IN NIGERIA

ABSTRACT

Broadcasting media particularly television is one of the major agents of socialization, education and mobilization in this contemporary society of ours where many youths are found of enjoying one activity or the other on television such as sport, soap opera, eduTv like Who Wants to be a Millionaire, Brain Test, Quiz T.V, take a step, reality shows among others. The core objective of the research is to investigate the role of broadcast media in youth development using Madona University students as a case study. Today education is not limited to teacher and classroom because broadcast media have proved that education is really comprehensive not confined within four walls of the classroom. However, for the purpose of this study, survey research method was employed while 200 copies of the questionnaire were administered to 200 respondents that were drawn among Madona University students using probability sampling techniques. Data analysis for this study is the use of frequency and percentage with tables. Findings of the study have shown that television has gone a long way in improving and promoting education in Nigeria and throughout the world because of its unique advantage of audiovisual transmission. Children ad adult find it interesting and it message always has an indelible impact on the viewers. It is recommended that broadcast industry, should, as a matter of fact, create decent edutainment programmes that will continue to promote the socio-cultural and educational values of youths in Nigeria. Continue reading →

INFLUENCE OF POLITICAL CAMPAIGN HATE SPEECH BY FACEBOOK USERS ON VOTERS’ CHOICE FOR THE 2015 PRESIDENTIAL CANDIDATE

Abstract

This research examines the Influence of Political Campaign Hate Speech by Facebook Users on Voters’ Choice for the 2015 Presidential Candidate. The study was anchored on Source Credibility Theory and Technological Determinism Theory. The theory stated that media technology shapes how we as individuals in a society think, feel, act, and how society operates as we move from one technological age to another (Tribal- Literate- Print- Electronic-Internet). Social media as emerging tools for political mobilization, organisation, education and political interaction was used to the fullest for the first time in Nigeria politics. The main data collection instruments are questionnaire and interview. The research used qualitative and quantitative method (survey and in-depth interview). 200 copies of questionnaires were administered to respondents that were purposively selected using frequency and percentage table method with SPSS version 20. It is obvious that many of the respondents come across hate speech online particularly on Facebook. Findings further that many of the hate speech that was trending on facebook at the time of 2015 electioneering campaign dominated by ethnicity and religion. Though, many of them frown at hate speech in whatever forms. Similarly, many of the respondents did not post hate speech but click like on those post. They also share hate speech. The core factors responsible for hate speech on facebook according to the findings are the political benefit, high freedom of speech, weak regulating body and lack of orientation on the part of politicians and electorate. It was submitted that social media will better Nigeria politics as it provide the free place to express ideas, view and mobilize electorate. Also, the electorates was not influenced by the hate speech. It is recommended that political terrain of Nigeria demands lots of adjustment and formulation of law to guide against the abusive of social media in the future election. Continue reading →

UNILAG STUDENTS ATTITUDE TOWARDS SPONSORED ADVERTISEMENT ON FACEBOOK

Abstract

Big, Small and Medium Enterprises and individuals are now promoting their products and services on online inlcuding Facebook because 40% of the people in the world are now online and because facebook is the second most visited website after google.com according to Alexa ranking. It was on this notion that the research examines UNILAG students attitude towards sponsored advertisement on Facebook  . Survey research design was adopted as a quantitative method using the questionnaire for data gathering.  Multistage sampling method as probability sampling technique was used to select respondents. Two hundred (200) respondents were drawn among the students using simple random sampling as probability method to pick the respondents. However, out of 200 copies of the administered questionnaires, one hundred and ninety-three (193) copies were retrieved upon which the analysis was based. SPSS version 20 was used to analysis data retrieved in which Descriptive Statistics with frequency tabulation and percentage method was used. Findings show that majority of the respondent were aware of buying and selling via facebook and in other online platforms, though few respondents buy or patronized facebook products and services. It further that the major challenge hampering facebook users to patronise products and services advertised among students are insecurity, lack trust and high presence of online scammers whereas convenience, time saving, inavailability of such products/services in their area. It is recommeded that all effort should be developed to ensure that fraud is minimized to the barest minimum, so that people especially, the internet users can have a rest of mind to shop online and receive their products and services. Continue reading →

HAZARDS FACING JOURNALISTS IN NIGERIA: A STUDY OF NIGERIAN UNION OF JOURNALISTS IN ABUJA

ABSTRACT

Media hazards is one of the major issues in journalism but attracted less attention in the last few decades especially now that democracy is waxing stronger in Nigeria making it appears as if there were no hazard any more. The focus of this research is to examine the hazards (i.e. problems) facing journalism practice in Nigeria particularly in among journalists in Abuja. Media practitioners and media owners face different challenges at one time or the other in the cause of carrying out their official duties and few of such is killing, kidnapping, threaten, accident, embarrassment, humiliation among others. Survey research method was used, of which 200 copies of questionnaires were administered to respondents who were purposively selected among journalists in NUJ chapel in Abuja. Findings shown that killing, threaten and kidnapping are the major hazards to journalism practices in Nigeria in general. It is therefore recommended that further studies on this research, should be extended to the problems and prospects of journalism and the role of broadcast media in preventing media hazards while regular training be organized for the member of the fourth estate of the realm in Nigeria. Continue reading →

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